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The strategic value of having control over the data management in a company.

In today's digital age, data has become an invaluable asset for businesses. Having effective control over data management is not only essential, but also provides a number of advantages that can make a difference in the success of the organization. For every company, it is essential to take into account the opportunities and risks that exist within the proper management of data, thinking about the analytics and security that must be maintained.


Access to accurate and up-to-date data is essential for strategic decision making. When a company has effective control over its information, leaders can trust its quality. This allows decision-making based on detailed analysis and evaluations, rather than relying on assumptions or intuition; It can also optimize the company's daily operations. This not only saves time, but also reduces costs associated with inefficient information management.

In addition to this, taking into account the errors that are usually made, and analyzing them to avoid them is also essential. And the reality is that there is a wide range of actions that can chart a company's course. An example is the use of information in marketing actions, such as an appropriate choice of metrics, tools or the misuse of the cloud. Since many organizations make the mistake of not modernizing their processes and data management, causing loss of time and poor optimization of their processes.


The topic of data analysis within KPIs is important since, by understanding customer preferences and behaviors, a company can offer personalized experiences that generate customer loyalty and satisfaction, thus boosting retention and recommendation.

This in each corporation depends on the size of its databases, since I handle Big Data, thanks to technology that advances more every day, analysis and categorization is easier. Making the automation of processes possible, which, in turn, optimize the operation of the company or company, the possibilities of errors and loss of time and information are reduced.

Having control over data management is not only a necessity in the digital age, but it is also a source of advantages for companies. From informed decision making to information analysis and security, organizations that prioritize and effectively manage their data are better positioned for long-term success.

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